We are always striving for more, better, more delicious. That's how Lion was born. It's not just another taste. It's the taste. It is the result of a lot of work and dedication. We refined the recipe until it was perfect. It is so tempting that you will not be able to resist it. The first of its kind - Egoist flavors Irresistible - is carefully packaged in a beautiful box that will take your breath away. Let the taste of sweet caramel, soft cream candy, gentle tobacco and creamy peanut butter caress you.